Family-law clients rarely hire on the first visit — they research custody and divorce quietly for weeks. Alvarez was losing them in that gap.
The challenge
The firm got plenty of traffic but few calls. Prospects weren’t ready to phone a lawyer yet, and there was nothing to keep the firm top-of-mind while they decided.
What Tely did
Tely surfaced the firm in AI answers for custody and divorce questions, offered a compassionate chat that explained fees and options, and followed up by SMS and email until each prospect was ready to book.
The result
The firm now converts far more of its long-consideration prospects, adding about 34 consultations a month without any extra ad spend.
