Whitman Injury Law had a strong trial record but almost no digital presence. When accident victims asked ChatGPT or Google “who’s the best personal injury lawyer near me,” the firm was nowhere in the answer — and its ad budget was quietly signing clients for competitors.
The challenge
The firm ranked for its own name and little else. High-intent questions — “do I have a case,” “how much is my claim worth,” “no fee unless we win” — were answered by aggregators and larger firms, not by Whitman.
What Tely did
Tely rebuilt the site around the questions injury clients actually ask, published authoritative, ethics-compliant content for each case type, and added a 24/7 intake agent that explains the contingency model and books free case reviews. Every lead that went quiet got followed up by SMS until it booked.
The result
Within a year the firm went from fewer than 1,000 monthly visitors to a cited authority in AI search, adding roughly 41 signed cases a month and millions in new case value — at a fraction of its old ad spend.
