Chongkal Seng

Chongkal Seng is the co-founder of Tely and a client-acquisition strategist who has spent more than 12 years turning search demand into revenue for professional-services and B2B brands. His work sits at the intersection of authoritative content, SEO, and — since 2023 — generative-engine optimization: making sure firms are the answer when people ask Google, ChatGPT, or Perplexity for a lawyer.

Before Tely, he led growth and content programs for some of the most demanding brands in the world — LexisNexis, Thomson Reuters, Clio, and DLA Piper — building editorial engines that had to satisfy strict compliance review, perform across dozens of markets, and still win competitive search categories.

That enterprise experience produced the insight Tely is built on: clients no longer start with a lawyer — they start with a search box, and increasingly with an AI assistant. Firms that are invisible in those answers lose clients they never knew existed. Tely productizes the playbook he ran for global brands and puts it in the hands of independent law firms.

Today his client-acquisition systems run across 20+ practice areas — personal injury, criminal defense, family law, immigration, estate planning — generating tens of thousands of monthly visits and multi-million-dollar new-client pipelines, fully autonomously. He writes about legal marketing, AI search, and the economics of client acquisition.