You can win the AI answer and still lose the client. High-intent visitors arrive at all hours, compare two or three firms in minutes, and hire whoever responds first. A “free consultation” banner isn’t enough.
Answer instantly
Most law-firm leads go cold because no one replies fast enough. An AI intake agent that answers questions, explains fees and contingency, and books consultations the moment a visitor lands captures clients your competitors miss.
Follow up until they book
Sensitive matters — divorce, criminal defense, estate planning — involve weeks of research. Automated SMS and email follow-up keeps your firm top-of-mind until the prospect is ready.
Send signed clients into your CRM
Once a consultation is booked and conflict-checked, it should flow straight into Clio, MyCase, or Filevine — no manual re-entry. That’s the difference between traffic and revenue.
