Practical guides for law firms on the new rules of client acquisition, getting found in Google, ChatGPT, Perplexity, and Gemini, qualifying clients 24/7, and connecting marketing to your CRM. Written for firm administrators, managing partners, and legal marketing leads. New posts every day.
Getting found in AI search is step one. Here is how to turn those high-intent visitors into booked consultations and signed clients — 24/7.
Generative Engine Optimization is the new SEO. Here is how law firms earn citations in ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
70% of people now ask AI before they choose a lawyer. Here is how to check whether ChatGPT, Perplexity, and Google recommend your firm — and what to do if they don't.
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